Japanese women catch the Korean Wave:

Entertainment industry leaders in Seoul credit the phenomenon to good marketing coupled with an uncanny response throughout Asia to the expressive nature of the South Koreans–long dubbed the Italians of Asia. A hearty diet and two years of forced military duty, industry leaders and fans insist, have also made young South Korean men among the buffest in Asia. Most important, however, has been the South Korean entertainment industry’s perfection of the strong, silent type on screen–typically rich, kind men with coincidentally striking looks and a tendency to shower women with unconditional love.

“It’s a type of character that doesn’t exist much in Asian movies and television, and now it’s what Asian women think Korean men are like,” said Kim Ok Hyun, director of Star M, a major star management company in Seoul.

“But to tell you the truth,” she said. “I still haven’t met a real one who fits that description.”