Reunion ‘08?
Sounds like fun…
Chinese New Year, a 15-day celebration that is set by a lunar calendar and that usually falls in late January or early February, has become one of the city’s most profitable events, drawing thousands of Asian and Asian-American visitors and hundreds of millions of their dollars each year.
The city’s tourism board does not keep statistics on the event’s economic impact, but executives with Las Vegas Sands Inc., which owns the Venetian, say more money is bet during the two-week period than at any other time during the year. “The Chinese New Year is longer than anything,” said the company’s president and chief operating officer, William P. Weidner, “and we see much higher per-player action.”…
Casinos drape enormous banners with New Year’s greetings in Chinese across their porte-cocheres and add tables for baccarat and pai gow poker, two games favored by Asian gamblers. They hold parties where managers hand invited guests red envelopes stuffed with money or special gambling chips adorned with the animal symbol of the year. At Caesars Palace, Celine Dion and Elton John are given a few days off so that Jacky Cheung, the Canto-pop sensation, can hold forth in the 4,100-seat Colosseum.
–Steve Friess, “Las Vegas Adapts to Reap Chinese New Year Bounty”, New York Times, February 21, 2007
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